A Statistical Analysis of Events and Sales
In the business world, events are important tools used for networking to build relationships with clients. If there is a correlation between events and sales, then a company could use such events as an effective marketing strategy to increase profits. My goal is to find if there is a significant correlation between holding events and increase in sales.
Monday, April 17, 2017
Week 10: The End
Last week was supposed to be my final one at Slalom, however thanks to the stomach bug that was circulating through school, I had to take half of last week off. To make up for lost time, I'm going to be working today and tomorrow in the office, making any last edits and finalizing my presentation and deliverable. Tomorrow I'm planning on going through my presentation with April for practice, but because Jim is out of town I will have to set aside time for another day to run through everything with him.
Thursday, April 6, 2017
Week 9: Completion
I have finalized my power point and am looking forward to the final presentations on May 6th. I still have to go through some practice presentations with my mentor and counselors at school, but I'm feeling pretty confident about it as of now. I'm still also waiting on feedback on my final deliverable from my school advisers and counselors, but the feedback I received from Jim was very encouraging. He told me that my research paper was well written and the information in it was very helpful, so he wants to share it with the marketing team! Hearing that my research was fruitful and pragmatic is very likely the most fulfilling part of this entire research project.
Looking at my calendar now, I'm realizing that I only have roughly a week left at my internship. While I'm very excited about giving my final presentations and wrapping up the project, I'm still saddened that I'll have to leave Slalom Phoenix so soon.
Looking at my calendar now, I'm realizing that I only have roughly a week left at my internship. While I'm very excited about giving my final presentations and wrapping up the project, I'm still saddened that I'll have to leave Slalom Phoenix so soon.
Tuesday, April 4, 2017
Week 8.5: Light at the End of the Tunnel
In the past week, since my last post, I've made significant progress in my final deliverable and power point presentation. My final paper has been completed, or at least the first draft. I've written out 9 pages for my final report and it includes full sets of raw data as well as graphs and a detailed analysis of each. The results from my analysis have been very satisfactory, and I'd like to say that the overall research I've completed has been very successful. I'm very excited to turn in my final products and present my findings to my peers and advisers. The power point I've made is still being touched up, but it is basically complete. May 6th is coming quickly but I feel prepared.
I still can't believe how quickly the past, roughly, 9 weeks have flown past. I feel as if I had just started my internship a week ago. I'd like to come back and intern at Slalom again in the summer, if they'd have me. I really enjoy working here with everyone, and I'm going to miss it when it's over. The light at the end of the tunnel is approaching quickly, and I'm excited and yet also saddened by its pending arrival.
I still can't believe how quickly the past, roughly, 9 weeks have flown past. I feel as if I had just started my internship a week ago. I'd like to come back and intern at Slalom again in the summer, if they'd have me. I really enjoy working here with everyone, and I'm going to miss it when it's over. The light at the end of the tunnel is approaching quickly, and I'm excited and yet also saddened by its pending arrival.
Wednesday, March 29, 2017
Week 7.5: Kickball
This past weekend, my office held a kickball tournament at El Dorado Park. Going into the tournament everyone was really excited, and given that many of my coworkers are competitive, I was expecting to have a really fun day of kickball. The day started out with the Red and Green teams facing off, with the Red team winning by a long shot. Next my team, the Blue team, played against the Black team, in a close match up ending with a score of 1-0 after multiple extra innings. The championship game between the Blue and Red teams was a close one, we were neck and neck right until the end. During one of the final plays of the championship game, one of my coworkers on the Red team, Wil, was running to the base when he tore his ACL, or so we thought at the time. After the game Wil went to see a doctor, and since then I've heard that he may have fractured a leg bone, rather than tear his ACL, but either way, sadly, he won't be playing kickball again for a while. Despite having a player down, the Red team still beat us, and given the circumstances, I'd say it was a well deserved victory for Wil and the rest of them.
On a more project sided note, I am finishing up the first draft of my final paper, and I've decided to try and include a chi-square test analysis of my data to check for significance. I'm having a hard time running the numbers in my Minitab software at the moment, but I plan on going into see my BASIS adviser to see if she can help me overcome this obstacle.
Friday, March 24, 2017
Week 7: Wrapping Up
Made great progress in my research this week. I completed the graphs I needed to analyze the data effectively, and I've started writing my final paper. Hopefully, I'll have the first draft completed by the end of next week.
Friday, March 17, 2017
Week 6: Pot o' Gold
Happy St. Patrick's day! Everyone in the office seems to be excited about today, and I can't tell if that's because of the holiday or simply because its Friday. Still, everybody is decked out in green, and if not April set out a bunch of fun St. Patty's day accessories in the kitchen to get people in the holiday spirit. Another fun aspect about this week is that we started the office's annual March Madness bracken challenge. So far my bracket isn't doing the best. A few of my upset picks didn't go as I expected. As of now it's not looking like I'll win the bracket challenge this year, but I'll still keep my fingers crossed, just in case.
In addition to the fun week in the office, I've made great progress in my research. I've initiated my analysis on the sales outcomes from a specific event, and it's seem like I've found the pot of gold at the end of the rainbow. I'm seeing a general trend where the overall sales timeline is faster for the companies who attended this Slalom hosted event compared to those who did not attend. There also appears to be a trend in the sales probabilities where the event attendees companies have a higher overall closing probability. I'm still going to have to carry out some tests to ensure the data is significant, rather than by random chance.
In addition to the fun week in the office, I've made great progress in my research. I've initiated my analysis on the sales outcomes from a specific event, and it's seem like I've found the pot of gold at the end of the rainbow. I'm seeing a general trend where the overall sales timeline is faster for the companies who attended this Slalom hosted event compared to those who did not attend. There also appears to be a trend in the sales probabilities where the event attendees companies have a higher overall closing probability. I'm still going to have to carry out some tests to ensure the data is significant, rather than by random chance.
Friday, March 10, 2017
Week 5: Breakthrough
I've finally had a breakthrough on my data search. Jim and April have both been a huge help with my project's data collection struggle, I doubt I would be at this point without them.
After sending out mass emails to the different Slalom branches and cross market teams, the Houston branch reached out and said they may have something I can work with. Hopefully, I'll have a set meeting time with them soon, and then we can hash out the plan for moving forward with my research.
On a side note, today should be a fun one in the office, because the monthly "Lunch & Learn" is taking place. One of my co-workers, Sarah, is giving a presentation on critical conversation skills and how to get through tough situations in business. I'm really excited to hear her presentation. I think it'll be very interesting and helpful to my development as an up and coming business major.
After sending out mass emails to the different Slalom branches and cross market teams, the Houston branch reached out and said they may have something I can work with. Hopefully, I'll have a set meeting time with them soon, and then we can hash out the plan for moving forward with my research.
On a side note, today should be a fun one in the office, because the monthly "Lunch & Learn" is taking place. One of my co-workers, Sarah, is giving a presentation on critical conversation skills and how to get through tough situations in business. I'm really excited to hear her presentation. I think it'll be very interesting and helpful to my development as an up and coming business major.
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